SEARCH ENGINE OPTIMIZATION

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One morning you wake up to find your refrigerator dead. What is the first thing you do? Most people will pull out their phone or laptop and plug “Refrigerator Repairs” into Google. Once the page loads with options, the first few results are most likely to be clicked. What sets apart the guy on page 1 from your company on a later page? Search Engine Optimization. By definition, Search Engine Optimization or SEO “is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).” (Webopedia) Being at the top of the list on a Google search is not by accident. SEO carefully balances content, popularity, and web design to create a site which will be recognized by the search engines as a superior match. Our team at Harbin Designs through SEO will help get your business noticed amidst the competition.

SEARCH ENGINE OPTIMIZATION

It’s a marketing investment. And unlike many other “marketing” dollars you could spend, your message is not wasted on people who do not need your service or product.

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PAID ADS ARE NOT
THE KEY TO SUCCESS

At the very top of search engine results, the first few results are paid ads. It is easy to think that paid ads would ensure that your company is noticed. After all, your company is promised a spot on the front page. According to a study conducted by User Centric, “70-80% of users ignore the paid ads, focusing on the organic results.” (Search Engine Land) This could easily be explained by the growing distaste for traditional paid advertising. Consumers are becoming more resistant to traditional paper mail outs, TV ads, and radio ads in addition to paid internet ads. Because 70% of users will click on organic (non-paid) links (Search Engine Journal), Businesses in the United States will spend “$65.26 billion this year for search engine optimization
(SEO) services, rising to $72.02 billion in 2018 and $79.27 billion by 2020.” (Media Post) Although spending money is still involved, it is more sensible to invest your money for something worthwhile. Clearly, SEO services are increasing in popularity because SEO is becoming integral to having an ideal place in search results. When your website is optimized by Harbin Designs, your business can rest assured that the investment for SEO will be profitable.

SEO IS A COMBINATION OF
RELEVANCE & POPULARITY

An internet experience starts with a search for 93% of users. (Search Engine Journal) Since Google makes up approximately 70% of the searches made (Search Engine Watch), being confident your site is recognized by Google is especially important. The other primary search engines, Yahoo and Bing, are appealed to in the same manner for the most part. Basically, search engines function like a GPS. A GPS is aware of all possible routes as well as any other relevant details, such as traffic, accidents, inclement weather, and road work. If a GPS functions correctly, the user will receive the best directions based upon all important variable. Search engines are similar in their capability to weed through the options and determine the most helpful site. At the start, the search engine gleans through all the accessible data to find the sites which are connected to the search’s subject. After the content relevance is
established, then the sites are listed in order of popularity. SEO can help guide the search engines to find your site by making sure that your content is recognized as connected to the query. Using keywords and phrases can greatly help with this identification process. It is extremely important to make sure that the keywords are not misleading. If a user comes to your site and finds it irrelevant, business will certainly belost. Popularity can be established by having content which is useful. If the user comes to your site and finds the information needed easily, your site can easily gain popularity. Establishing relevance is the key to gaining the popularity your company desires. Through web design which prioritizes being noticed by search engines,
Harbin Designs can help your business be both relevant and popular.

SEO can help guide the search engines to find your site by making sure that your content is recognized as connected to the query.

SEO IS POWERFUL

An internet experience starts with a search for 93% of users. (Search Engine Journal) Since Google makes up approximately 70% of the searches made (Search Engine Watch), being confident your site is recognized by Google is especially important. The other primary search engines, Yahoo and Bing, are appealed to in the same manner for the most part. Basically, search engines function like a GPS. A GPS is aware of all possible routes as well as any other relevant details, such as traffic, accidents, inclement weather, and road work. If a GPS functions correctly, the user will receive the best directions based upon all important variable. Search engines are similar in their capability to weed through the options and determine the most helpful site. At the start, the search engine gleans through all the accessible data to find the sites which are connected to the search’s subject. After the content relevance is established, then the sites are listed in order of popularity. SEO can help guide the search engines to find your site by making sure that your content is recognized as connected to the query. Using keywords and phrases can greatly help with this identification process. It is extremely important to make sure that the keywords are not misleading. If a user comes to your site and finds it irrelevant, business will certainly be lost. Popularity can be established by having content which is useful. If the user comes to your site and finds the information needed easily, your site can easily gain
popularity. Establishing relevance is the key to gaining the popularity your company desires. Through web design which prioritizes being noticed by search engines, Harbin Designs can help your business be both relevant and popular.

SEARCH ENGINE OPTIMIZATION
IS NECESSARY TO BE NOTICED

Your business may be superior to your competitors, but clients will never realize this if your website lacks the components of SEO. An investment in optimizing your website is an investment in the future success of your company. If your company is ready to be idealized for search engine awareness, the team at Harbin Designs will create a site prepared with the perfect harmony of meaningful content, functional web design, vital keywords, and sleek features to ensure relevance and popularity.

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AND TALK ABOUT YOUR NEXT VIDEO

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