Letting Your Advertising Photography Speak


Pictures communicate quickly and impactfully. The human brain processes images 60,000 times faster than any other information. When a potential client visits your website or interacts with your social media, you have a matter of seconds to grab their interest and photography can help with that hook. In addition to the speed of impact, 40% of people respond better to visual information than text. Prioritizing your advertising photography is crucial for reaching new clients, maintaining interest, and encouraging confidence.

Picture Power Stats

  • 46% of marketers say photography is critical to their current marketing strategy.
  • 32% of marketers say visual images are the most important form of content for their business, blogging being second.
  • Facebook posts with images see 2.3X more engagement and receive 70% more shares than posts without images.
  • People spend 10% more time looking at visuals on a website than reading text.

When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

How to Maximize your Advertising Photography

  • 1

    Tell a story

    Your pictures can be paired with content or just a series of photos to tell about your company’s latest renovation. Regardless of if you are telling the story of a client’s positive experience or the history of your company, professional photography can tell your story and connect with your clients.

  • 2

    Show a comparison

    Comparison photos can be incredibly powerful to showcase your company’s work or products. If your company does renovations, high-quality before and after photographs can impress and motivate future customers. If your company offers a product, showing a visual comparison of its performance could drive customers to try your product.

  • 3

    Explain a concept

    Since over 60% of people are visual learners, photography can be utilized to give your customers a clear idea of one of your services, the scope of your business, or a new product.

  • 4

    Demonstrate a process

    Whether cleaning a pool, managing insurance, installing an HVAC system or anything in between, sharing the process can be a way to connect with your clients. Demonstrating a process could be used to showcase the work completed to highlight value or it could be an at-home care process for your customers to try. Either way, showing a process can establish confidence and credibility which is always crucial for acquiring and maintaining business.

When people see information, they are likely to remember only 10% of that information after three days. If information is paired with a relevant image, people retained 65% of the information three days later. Pictures have an amazing ability to communicate and encourage long-term memory. Because images are so important, your advertising photography needs to be professional and intentional. Whether used on your website, social media, or traditional advertising, high-quality photography can communicate the core of your company, build the confidence of your customers, and establish new business.