Brand Design 101

Brand Design: Your Company to the Core in a Glance

Branding can elevate your company to the next level. When your brand design is done properly, your services, core principles, and style can be communicated. If the design is meaningful, the brand will stay in a customer’s memory and accessed in the future.

The Power of Brand Logos

  • Establish a solid visual identity—an image remains in your customers’ minds.
  • Help your company “dress for the job you want”—grow to the success you desire.
  • Reinforce a coherent message—tell your story in a first look.

STEPS FOR IDEALIZING YOUR BRAND DESIGN

  • 1

    Determine your Company’s Personality and Goals

    Your brand design will only be effective if it is intentional from the very beginning of the design phase.

  • 2

    Conduct Research

    Knowing the intended audience and the possible competitors is vital for designing a brand which will appeal to your customers and stand out from the competition.

  • 3

    Design an Impactful Logo

    Logos are the heart of your brand. They are the first view a customer gets of your company. Your logo has a significant impact on whether a customer will interact further with your business.

OPTIMIZING YOUR BRAND DESIGN

A brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design. A brand also represents the relationships between customers, staff, partners, investors, and so forth.

Successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity. Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility.

SOCIAL MEDIA IMPACT

  • 50% of people follow 1 to 4 brands on social media
  • 26% follow 5 to 9 brands
  • 22% follow 10 or more brands
  • 3% follow no brands.

USERS SEEKING QUALITY CONTENT

80% of consumers say “Authenticity of content” is the most influential factor to become a follower of a brand.

BRAND LOYALTY AND TRUST

  • 48% of consumers expect brands to know them and help them discover new products or services that fit their needs.
  • 94% of consumers say they’re likely to be loyal to a brand that offers complete transparency.
  • 64% of consumers say that shared values are the main reason that they have a trusted relationship with a brand.
  • 65% of people that feel an emotional connection to a brand, say it’s because “they care about people like me."

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