STAND OUT IN THE INBOX
205 billion emails are sent each day and the number is expected to climb to 246 billion before 2020. Although invented 40 years ago and becoming more accessible in 1990, email has grown and changed into the preferred means of communication for businesses presently. 86% of business professionals favor email for business-related conversations. Beyond that, 73% of millennials prefer email communication, which speaks to the longevity of this outlet. Since email is not a new concept, most businesses likely have an email address, but that is only the beginning of email’s power. Email can reach beyond being just a means of communication to being one of the most valuable marketing opportunities.
Email marketing is a powerful chance to build relationships with potential clients and maintain your existing connection with your customer base. With the email users worldwide predicted to rise to 2.9 billion this year, the opportunity for reaching new clients and building your business is significant.
As anyone with an email address knows, we are inundated with so many emails daily that we could believe the 205 billion daily emails are in our inbox. Being intentional in your email marketing is critical for building connection and avoiding being deleted or ignored.