Email Marketing

STAND OUT IN THE INBOX

205 billion emails are sent each day and the number is expected to climb to 246 billion before 2020. Although invented 40 years ago and becoming more accessible in 1990, email has grown and changed into the preferred means of communication for businesses presently. 86% of business professionals favor email for business-related conversations. Beyond that, 73% of millennials prefer email communication, which speaks to the longevity of this outlet. Since email is not a new concept, most businesses likely have an email address, but that is only the beginning of email’s power. Email can reach beyond being just a means of communication to being one of the most valuable marketing opportunities.

Email marketing is a powerful chance to build relationships with potential clients and maintain your existing connection with your customer base. With the email users worldwide predicted to rise to 2.9 billion this year, the opportunity for reaching new clients and building your business is significant.

As anyone with an email address knows, we are inundated with so many emails daily that we could believe the 205 billion daily emails are in our inbox. Being intentional in your email marketing is critical for building connection and avoiding being deleted or ignored.

HOW TO IMPROVE YOUR EMAIL MARKETING EFFORTS

  • 1

    Have good timing.

    Schedule your email marketing at an ideal time. Tuesday has been found to be the best day of the week to send emails. If sending emails twice weekly, Thursday is the next best day. As far as actual time, 10am has been noted to be the most successful because late morning is when many people have already settled into work and are ready for a distraction. Other effective times noted are 8pm, 2pm, and 6am. Over 50% of email users start their day, even in bed, reading emails so early morning could be powerful. Testing different times is wise to determine the optimal time for your client base.

  • 2

    Meet your customers’ needs.

    28% of consumers want to receive promotional emails more than once a week, which of course means 72% of consumers do not. How do you meet the needs of consumers when their desires are so vastly different? Many companies will split the difference, which leads to none of your customers being completely happy. Some customers will not feel valued and satisfied with too little communication, which could lead to them exploring your competitors. On the other end, some customers will become annoyed with too much communication and will likely pull away from your email list and maybe even your business. Because your customers will vary in their needs, segmenting your email list or giving your customers a chance to define their communication needs is vital. Before customers unsubscribe, give them an option to receive fewer emails. Meet your customers’ needs appropriately and your email marketing efforts will be successful.

  • 3

    Do not always feel the need to sell.

    When polled 26% of small businesses utilize email marketing for sales, but only 7% use email as a tool to build their brand. Branding is essential for building your business and maximizing your marketing efforts. Your email marketing efforts can be impactful as means to communicate about your business, the latest advancements in your industry, current company news, and even helpful tips for your customers. An effective email marketing campaign provides some sort of value for your clients and value is not just a coupon or the latest promotional information.

    Email marketing is a powerful tool for establishing new business as well as building the relationship with your existing clients.

Email Power Stats

  • 56% of brands using emojis in their email subject lines had a higher open rate.
  • 18% is the average open rate for emails.
  • 88% of smart phone users check email regularly on their phones.
  • 61% of consumers enjoy weekly promotional emails.
  • Email has higher conversion rates than social media and search engines combined.
  • Men and women are equally likely to convert from an email on a desktop, but women are more likely to convert on a tablet and men are more likely on a phone.

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