MAXIMIZING YOUR MESSAGE THROUGH POWERFUL AESTHETICS
Reaching your customer base effectively takes strategy. Since your company generally has seconds to make an impression and communicate your message, every opportunity must be maximized. Graphic design is essentially leveraging art purposefully to achieve your goals and reach your client base. When professional graphic design envelops your company’s message, your visitors will be engaged and persuaded, which in turn could lead to significant conversions and increased profits.
Graphic Design completes and enhances your story through using aesthetic elements, such as complementary font, color, and style to capture your message.
THE BENEFITS OF GRAPHIC DESIGN:
- Make an impactful first impression.
- Communicate your company’s story impactfully.
- Build your brand identity.
- Stand out from the competition.
- Encourage confidence in the value of your business overall.
- Boost brand awareness and retention.
- Expand your customer base and reach new communities.
How Can Graphic Design Improve Your Marketing Efforts?
Engage your customers quickly in an interesting and creative way
In light of the fact that the average attention span of your web users is 6.8 seconds and it only takes 50 microseconds to recognize visual appeal, you need to impress instantly. With every second counting, graphic design plays a crucial role in making your website impactful so the customer will stick around to see your company’s amazing offerings. Because 94% of web users will leave a poorly designed website, graphic design must be prioritized.
Build confidence in your company and brand
Over 46% of people connect website design to the credibility of the company as a whole. If your website is lacking design-wise, your potential customers could easily form a poor opinion of your company before giving you a chance to prove otherwise. Beyond the issue of credibility, 93% of people say visuals are the top factor influencing their decision to purchase. Regardless of whether you are selling a product or a service, graphic design plays a vital role in affecting your customers’ decisions and gaining their confidence.
Assist visitors in navigating your website and accessing needed information
Visitors to your website need to find their desired solution swiftly or they will move on to your competitors. Since most people will not read more than 20% of the content on the page, graphic design is a helpful tool for guiding your visitors. Even just the use of a bright color for emphasis on a crucial tab or service could be enough to help direct the visitor. Professional graphic designers are well-versed in the psychology and strategy involved to choose the fonts, colors, images, and layout which will promote positive engagement with your visitors.
STATS: COMMUNICATING WITH COLORS:
Whether just for a logo or your entire brand’s marketing materials, the colors you choose can have strong associations which can be beneficial for influencing your customer base.
- A signature color increases brand recognition by 80%
- 57% of Small Business Owners associate blue with business success.
- Consumers rate blue highly for trust (34%), security (28%) and reliability (43%)
- 76% of people associate red with speed.
- Black is the color for high quality (43%) and high tech (26%).
- Orange is an excellent color for fun (28%) and cheap (26%)
Graphic design can revolutionize your website as well as your entire marketing effort. Communicating your company’s message in an aesthetically pleasing manner will encourage visitor conversion, long-term remembrance of your company, and a strong, consistent brand message. At the core, graphic design is crucial to the art of skillful communication.