Internet Advertising

INTERNET ADVERTISING: STANDING OUT IN THE NOISE

.05 seconds—that’s how long it takes for your web visitors to form an opinion about your website. Internet marketing is a lucrative outlet and a fast way to access new clients, but the speed and intentionality necessary to stand out can be overwhelming. In the digital marketing world, your potential customers are inundated with advertisements and information, over 4000 on average daily. With the overdosage of advertisements, standing out from the competition and avoiding becoming meaningless noise is vital to make your internet marketing worthwhile.

HOW TO IMPROVE YOUR INTERNET MARKETING EFFORTS

  • 1

    Embrace Mobile.

    With over 46% of Americans checking their phones before they even get out of the bed, the power of mobile phones cannot be overlooked. Although 85% of mobile advertisers believe they are providing positive experiences for mobile users, only 47% of users agree. Making your internet advertisements enjoyable and accessible for your mobile users will greatly impact your successes.

  • 2

    Be available, but not annoying.

    Pop-up ads are hated by at least 73% of people. Although pop-up ads can deliver fast information, they are a risky choice because 4 out of 5 of people have closed a webpage right away because of a pop-up or auto-playing video ad. Not surprisingly in response, Adblocker Plus, the most popular ad blocking app, has reached 300 million downloads worldwide. Your visitors want engagement and help available when needed but be aware that some advertisements may seem intrusive. Consider a landing video and live chat as options which can be gripping without running off your potential clients.

  • 3

    Start liking social media.

    Social media has over 3.196 billion global users as of 2018. Facebook, YouTube, and Instagram are solidly the most popular sites so focusing your internet advertising efforts on these three would be a good start. Having a responsive, active, and helpful social media site will positively impact your company’s marketing efforts.

Internet marketing is an all-encompassing term to include all forms of digital advertisement, such as website design strategies, SEO, reciprocal linking, social media, blogging, email marketing, digital advertising, article marketing, podcasting, online promotions, and affiliate programs.

This definition is constantly expanding to include more digital outlets as new opportunities arise. In 2013, 76% of people perceived that marketing had changed more meaningfully in the past two years than the previous fifty. Since 2013, internet marketing has continued to grow and improve to the point that the worldwide digital ad spend is expected to grow to over $375 billion by 2021. Internet marketing has impactfully changed the advertising world in the past ten years and will only continue to dominate in our technologically driven world.

USING VIDEO FOR INTERNET MARKETING:

  • 87% of people say there are more ads than two years ago.
  • 91% of people say ads are more intrusive today than two years ago.
  • On average, 46% of users act after viewing a video ad.
  • 80% of consumers will remember a video ad they viewed in the past 30 days.
  • 27% of users will skip a video if it plays an ad before the promised content.

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