MAXIMIZING MARKETING MATERIALS

MAXIMIZING MARKETING MATERIALS

Reaching customers where they are is crucial to the success of your marketing efforts and your company as a whole. With the vast marketing opportunities from traditional to digital, determining what efforts to focus on can be challenging. In this technologically advanced time, the value of digital marketing is obvious, but what about more traditional approaches, such as brochures, mail outs, signs, company gear, etc.? Are traditional marketing efforts still worthwhile? The short answer: Yes!

The Power in the Paper

  • Surprisingly, 92% of young shoppers reported they prefer direct mail for making purchasing decisions. The explanation for this preference is connected to how overloaded they are with digital advertisements.
  • 79% of households say they read or scan direct mail ads. Whether they purchase or not, a quick scan of the ad has made them more aware of your company, brand, and services.
  • 48% of people save direct mail for future reference. With almost half of people saving print ads for when they need services in the future, the opportunity for remembering your brand is powerful.

Beyond just the paper, marketing materials can be defined essentially as anything with your logo on it. Whether through a brochure handed out or a stylish hat which customers would want to wear around, marketing materials are a powerful tool for increasing brand awareness and reaching new clients. Over 77% of marketers recognize the value of branding and marketing materials can tremendously help with establishing your brand, simply put who your company is, the services you offer, and the values you hold.

HOW CAN YOU LEVERAGE MARKETING MATERIALS FOR YOUR COMPANY’S SUCCESS?

  • 1

    Invest in some impressive company gear for your employees and advertising efforts

    The benefit of branded gear is twofold. Your employees will look professional and recognizable by your customers which encourages comfort and confidence. When you give customers branded attire worth wearing, they are acting as a walking advertisement, but with the bonus of being able to share their personal experience if asked.

  • 2

    Create an informative and innovative brochure about your company or a service

    When a brochure is creative and engaging, you can share details which could have been missed otherwise. By utilizing a professional designer, your brochures can be custom-designed to present your company in a fitting and impactful way. There is a reason every Fortune 500 company utilizes brochures—they work!

  • 3

    Utilize an updated and impressive business card

    Your business card is often a first impression and first impressions are always crucial for customer conversion. A business card communicates professionalism and your contact details in what has become a surprisingly personal manner. In a world of text messages and emails, personal communication or a printed card stand out to your customer base.

Although digital marketing is important for reaching customers, traditional marketing efforts are still very impactful and profitable. When marketing materials are leveraged properly, they can bring an impressive ROI. Your customers crave a personal connection and surprisingly, physical promotional products. Always remember your tangible marketing efforts stand out in a world of overflowing email inboxes and social media paid ads.

THE PEOPLE WANT PROMOTIONAL PRODUCTS

  • 80% of consumers own 1-10 promotional products.
  • 75% of respondents in a recent study could recall the name of the advertiser who gave them a promotional product.
  • 63% of people will pass along promotional gear which they do not have use for.
  • 59% of consumers have a more positive impression of a business after receiving a promotional product.
  • 85% of customers who receive promotional products will eventually do business with the company.

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