MAXIMIZING MARKETING MATERIALS
Reaching customers where they are is crucial to the success of your marketing efforts and your company as a whole. With the vast marketing opportunities from traditional to digital, determining what efforts to focus on can be challenging. In this technologically advanced time, the value of digital marketing is obvious, but what about more traditional approaches, such as brochures, mail outs, signs, company gear, etc.? Are traditional marketing efforts still worthwhile? The short answer: Yes!
The Power in the Paper
- Surprisingly, 92% of young shoppers reported they prefer direct mail for making purchasing decisions. The explanation for this preference is connected to how overloaded they are with digital advertisements.
- 79% of households say they read or scan direct mail ads. Whether they purchase or not, a quick scan of the ad has made them more aware of your company, brand, and services.
- 48% of people save direct mail for future reference. With almost half of people saving print ads for when they need services in the future, the opportunity for remembering your brand is powerful.
Beyond just the paper, marketing materials can be defined essentially as anything with your logo on it. Whether through a brochure handed out or a stylish hat which customers would want to wear around, marketing materials are a powerful tool for increasing brand awareness and reaching new clients. Over 77% of marketers recognize the value of branding and marketing materials can tremendously help with establishing your brand, simply put who your company is, the services you offer, and the values you hold.