Power of PPC

POWER OF PPC

Pay Per Click or PPC marketing is a powerful tool for converting visitors to customers. With a PPC marketing agreement, you only pay for qualifying clicks according to a pre-arranged per-click rate. In terms of marketing solutions, PPC is a low risk option with powerful ROI potential.

HOW PPC LEADS TO SALES

Position is power. Visitors who click on a PPC ad to access a website are 50% more likely to complete a purchase in comparison to visitors who clicked on an organic search result.

  • 1

    Be visible

    Paid ads are more noticeable since they are in the top position.

  • 2

    Be helpful

    Visitors may not know the difference between organic and paid ads, but even if they do, most will not care if they find what they want quickly.

  • 3

    Be direct

    If the visitor has clicked on your ad, use their willingness to your advantage and ensure they land on a targeted landing page which suits their needs. Simply landing on your homepage is not enough.

PPC POWER STATS

  • 36% of searches are based on location. When optimized for local area, businesses have impressive ROI.
  • 65% of clicks started with buying keywords. Optimized ads matter. 200% Average ROI for Paid Advertising. Google claims $1 spent is $2 back in revenue.
  • 98% of searchers choose a business on page 1 of the search results.
  • Paid ads can boost Brand Awareness by 80%.

POWER OF MOBILE PHONE

  • In the US alone, there are over 224 million smartphone users.

  • 95% of smartphone users have searched for local information.

  • 69% of searchers using mobile devices call a business directly from the Google Search.

  • 70% of mobile searches lead to action taken within an hour.

LET’S GET TOGETHER
AND TALK ABOUT YOUR BUSINESS

REQUEST A CONSULTATION