Retargeting Ads to Reach Customers


2% of shoppers become customers on their first visit to a website. With the majority of your customer base doing virtual window shopping, how can you reach the 98%? Retargeting provides the reminder and boost your potential clients need to complete the sale.


Essentially, retargeting tracks people who visit your site and shows retargeted ads to them as they visit other sites, even social media. Think of retargeting as a digital sticky note reminding your visitors of a product or service of interest. The repeated exposure to the product or service significantly increases the chance that the customer will buy in. Visitors to a website who have been retargeted are 70% more likely to convert. Retargeting delivers a reminder to your already interested potential clients.

Major Benefits of Retargeting:

  • Increase conversion rate
  • Boost brand recognition
  • Improve click-through rate

Why could retargeting help your business?

  • 1

    You can personalize your advertising efforts.

    Retargeting is most successful when your visitors are sorted and catered to specifically. If a visitor was looking at hardwood flooring, you can focus your retargeting on that specific flooring type. Not only does this increase the chances of conversion, it also serves as a helpful prompting for your visitors who have already demonstrated interest. Approximately 30% of consumers feel positively about retargeted ads while 60% feel neutral so providing a nudge to the right visitors is a worthwhile effort.

  • 2

    You can combat the abandoned carts.

    There can be countless reasons for abandoned online carts, but regardless of the visitor’s motivation, your business can still reach some of the visitors for conversion. Of the 72% of customers who abandon carts, a mere 8% come back to convert without retargeting. With ad retargeting, 26% of lost visitors return to complete the purchase. Fewer abandoned carts means more satisfied customers and increased revenue for your business.

  • 3

    You can highlight your brand through repeated exposure.

    Retargeting ads is not just for retail stores. The practice of retargeting first started in the retail industry. Although retail makes up 27% of retargeting efforts, many other industries, media (17%), tech (10%), healthcare (9%), finance (8%), education/government (5%), agencies (4%), and travel (4%) are tapping into the potential. When the right potential clients are reminded of a company, they become more familiar with the brand and more likely to convert. Comfort and awareness can easily lead to conversion and confidence.

Retargeting Stats

  • 3 out of 4 consumers notice retargeted ads
  • 46% of SEO marketing professionals said retargeting is the most underutilized online marketing opportunity.
  • Click-through rate of retargeted ads is 10 times higher than display ads.
  • Retargeted customers are 3 times more likely to click a company’s ad than people who have not previously interacted with the business.
  • 26% of customers return to a site because of retargeting.
  • 92% of marketers noted retargeting performing as well or better than search, email, or display advertising.


  • Search

  • Site


  • Email

  • Contextual

  • Engagement

When used properly, retargeting can lead to increased brand awareness and more conversions for your business. There is great power in delivering a timely and strategic reminder to the right visitor.