You can personalize your advertising efforts.
Retargeting is most successful when your visitors are sorted and catered to specifically. If a visitor was looking at hardwood flooring, you can focus your retargeting on that specific flooring type. Not only does this increase the chances of conversion, it also serves as a helpful prompting for your visitors who have already demonstrated interest. Approximately 30% of consumers feel positively about retargeted ads while 60% feel neutral so providing a nudge to the right visitors is a worthwhile effort.