SEO

SEO

Google has become a staple of our lives. Whenever information is needed, a Google search provides a speedy and effective solution. Because of Google, your typical clients will have tossed their phone books and the need to call for more information about your business. Knowing how prevalent Google is, the need for Search Engine Optimization (SEO) becomes clear.

What is SEO (Search Engine Optimization)?

SEO is a set of strategies and tactics used to obtain a high-ranking placement in the search results page of a search engine thus increasing the amount of visitors to a website.

HOW TO IMPROVE YOUR SEO RANKING

  • 1

    Quality Content

    According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content is one of the most important factors used by Google to rank your website. Earn your place in the rankings with valuable and useful content.

  • 2

    Mobile Accessibility

    Since more searches are conducted from phones and Google is responsible for 96% of all smartphone search traffic, making your site optimized for mobile use is vital.

  • 3

    Organic Traffic

    Although paid advertisements can be effective as well, high search engine rankings are often seen as more trustworthy when organic. Organic traffic is also ideal for longer term business relationships.

Whether on a desktop or phone, Google searches are key to reaching your customer base and SEO is key to establishing your ranking on a Google search.

HOW POWERFUL IS GOOGLE?

  • Google receives over 70, 478 searches per second on any given day.

  • Google accounted for over 79% of all global desktop search traffic in 2017.

  • More Google searches take place on mobile devices than on computers in 10 countries including the U.S.

“NEAR ME” SEARCHES ESSENTIAL
FOR SMALLER BUSINESSES:

 

Having your website SEO optimized can help access your local customer base. When someone searches for your type of business, make sure they know you are nearby.

Google “near me” searches have increased by two times over the past year.

  • 30% of mobile searches are related to a location.
  • 72% of consumers who did a local search visited a store within five miles.
  • Local searches lead 50% of mobile users to visit stores within one day.

WHY YOUR RANK MATTERS

  • Results on the first page of Google (The Top 10) receive 92% of all search traffic on Google. Traffic drops by 95% on the second page.

  • 93% of all buying decisions start with an online search.

  • Google is responsible for 94% of total organic traffic, which determines the ranking.

  • As of 2018, Google is using page speed to determine ranking for mobile searches.

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