EMAIL MARKETING

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The average person receives over 100 emails every single day. A study by Radicati Group in 2015 calculated that roughly 74 trillion emails are sent through the web every single year. The numbers continue to grow every year. Clearly, email is an important avenue for reaching customers. With a customer receiving this email load daily, the real question becomes: “How will my email be noticed?” Since your customer base is inundated with emails, choose the professionals at Harbin Designs to help your emails not get lost in the Inbox. Harbin Designs offers personalized email marketing campaigns to reach new customers, nurture your current clients, and build for the future.

WHAT IS EMAIL MARKETING?

Technically speaking, any email sent to a customer could be generally categorized as email marketing. How we define email marketing is a purposeful communication with potential and current customers. Although each company may have a different goal for their email marketing campaign, the common theme is relationship building and maintaining. Email marketing is a connection point to encourage repeat long-term customers.

WHY IS EMAIL MARKETING EFFECTIVE?

Email marketing is replacing the traditional flyer and hard copy advertising in many ways. An email is an instant connection. The moment a customer requests more information by being added to your email list, an automated response is triggered, and the customer is acknowledged directly. In a world obsessed with instant gratification, being connected into your company right away is imperative. If the customer does not get locked in straight away, they may move down their internet search list to one of your competitors. Email marketing establishes the foundation for a longer-term relationship with your clients.

In addition to the instant connection, email marketing allows your company to communicate with your entire client base continually. Whether your company utilizes a monthly newsletter format or a twice a week email, our customized email marketing campaigns can be designed to fit your communication needs. Using email for reporting company news, announcing deals, introducing products, or sharing tips can be effective ways to utilize email marketing. Whatever your company’s goals may be, the team at Harbin Designs will customize your email marketing campaign to achieve your purposes.

HOW DOES THE PROCESS WORK?

From the beginning, we will help you determine your needs and goals for your campaign. If your goal is reaching new clients, our team of professionals will strategize with you about how to reach your client base effectively. If your goal is to keep current customers more informed about your company, we can offer ideas on how to nurture your current clients. Even if your goals include both new and old clients, your campaign will be purposefully designed to encourage new customers to buy in and serve your current customers. Once your goals are established, we will support you in determining the needed frequency for your emails. When the logistical details are settled, Harbin Designs can take it from there. Our team of professionals will create an email campaign overflowing with content to engage your client base. Using the best email marketing strategies, we will work tirelessly to make sure your company is noticed amidst the sea of emails flooding your customers’ inboxes.

Contact Harbin Designs to begin the consultation process and see how email marketing can revolutionize your company’s digital presence.

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