Once a good opinion is lost, rebuilding credibility is difficult and at times even impossible. Perception is the key to your business’ success. If customers’ outlook on your company is favorable, they are far more likely to use your services. Building and maintaining a strong impression for your company is vital to future successes. Graphic design is integral to fashioning the desired image with your client base. Brand identity, logo design, and marketing materials are all essential components of graphic design. Our team at Harbin Designs specializes in graphic design, whether that means establishing your brand for the first time or recreating your current brand.
We design first impressions for businesses, and creating your visual personality is what we call Graphic Design. Give us a call and let’s design your first impression.REQUEST A CONSULTATION
BRAND IDENTITY AT ITS CORE IS HOW THAT
COMPANY PREFERS TO BE REGARDED BY CUSTOMERS
Name, logo, tone, tagline, and typeface are all aspects of brand identity. All of these components together “reflect the value the company is trying to bring to the market and to appeal to its customers.” (Investopedia) Essentially, your company is only worth as much as is perceived through your brand. For this reason, a company, such as Coca Cola or Nike for example, can say that their company and even their stock is more valuable. A brand is a tangible asset if your brand is successful. Coca Cola’s name on anything will draw consumers more readily than a product inscribed with a small no name company.
THE VALUE OF A COMPANY LIES IN
THEIR BRAND RECOGNITION
If your company is going to be noticed in the midst of larger scale competition, your brand identity must be established. Considerable thought should be put into all components of brand identity. How will your name be memorable? How will the logo design and color scheme enrapture your potential client base? What tone highlights your company’s values and style? What tagline will keep your company in your consumers’ minds? What typeface will showcase your company appropriately? All of these questions should be answered in your brand identity. Since perception is everything, brand identity can make or break your company’s future success. If your company is ready to establish a brand identity, Harbin Designs’ innovation and
creativity can help highlight your company’s values and core. Setting up brand identity correctly from the start will save your business considerable time and money.
REBRANDING AN UNSUCCESSFUL BRAND IS POSSIBLE.
If you are dissatisfied with your current brand identity, Harbin Designs can help revitalize your current brand. Although re-branding is more expensive because your company will have spent money on printing, marketing materials, vehicle lettering or wraps, it is still worthwhile for the longevity of your business.
A LOGO SHOULD BE AN ACCURATE
REFLECTION OF YOUR COMPANY.
Once your company has determined the desired perception, drafting a logo should be the next step. A well-designed logo reflects a company’s brand identity, ideals, and products. The design process requires careful consideration, creative inspiration, and systematic planning. Simply put, effective logos are not an accident. Not only is a logo an identifier, but it also encompasses a company’s function and values.
A LOGO SHOULD BE SIMPLE, APPROPRIATE,
AND MEMORABLE TO BE SUCCESSFUL.
Simplicity is important because an overly complicated logo will be difficult for clients or customers to recognize or recall. A logo is your company’s identity manifested in an image. If the logo is convoluted, your client base will not get the correct interpretation of your company’s message. An expertly crafted logo is simple and sleek in design, while still remaining symbolic of your business’s essence.
A logo delivers a message about your business’s identity. When determining if a logo fits your organization’s identity, consider the story being told. As the old adage states, “a picture is worth a thousand words.” Your logo will convey a message or story to your client base; so be certain a true glimpse of your company is given. The message communicated will have a distinct feeling and character, so having your logo be true to your company’s identity is essential for future successes.
Since a logo may be the first impression which a potential customer receives, making a memorable and positive impression is necessary. According to the American Psychological Association, humans typically will judge each other based upon the first thirty seconds of interaction. This concept explains why a customer is lost or gained by how friendly the front desk associate is or how eye-catching an entry display of products may be. A successful and memorable logo will build equity and recognition over time. Clearly, an expertly crafted logo is an investment in your company’s first impression, but also key to maintaining a positive long term impression. Harbin Designs focuses on creating a logo which will impress initially, but also remain fresh and innovative in the years to come.
HOW CAN GRAPHIC DESIGN AFFECT MARKETING?
The final component of graphic design is expressed through marketing materials. Your company can have an excellent foundation and logo, but if the public eye has not been caught, your business will never reach the notoriety you desire. Whether your company wraps a vehicle in advertisements or sends out mailers, the quality of the marketing materials makes all the difference. If your marketed materials appear cheaply made or poorly designed, the customers will probably assume similar negative thoughts about your business. Marketing materials commonly entails items such as, flyers, mailing cards, usiness cards, and presentation folders. In addition to the aforementioned materials, Harbin Designs offers services for product design, vehicles wraps and letterings, UI design, traditional marketing designs, and billboards.
Through graphic design, the team at Harbin Designs is committed to creating the desired perception for your business. We are prepared to start from scratch on your logo and brand identity, but we are also here to restore and revolutionize your current brand identity if needed. Perception defines the business your company will receive. When your company is prepared to make a name for yourself, Harbin Designs is here to help.