The Impact of Video Production

The Impact of Video Production

90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.

Knowing the power of visuals, the opportunity to reach your customer base through video production should not be overlooked. With professional video production, your company’s message can be sent and received quickly, revolutionizing your marketing efforts.

 

Videos are taking over social media

  • 82% of Twitter users watch video content via Twitter
  • 45% of people watch more than an hour of Facebook or YouTube videos a week.
  • Half a billion people are watching at least one video on Facebook every single day.
  • Since the new addition of using GIFs with Facebook ads in February, ads using GIFs on Facebook have outperformed any other live Facebook ad.

MAXIMIZE YOUR VIDEO PRODUCTION EFFORTS

  • 1

    Make your videos accessible

    85% of Facebook video is watched without sound. Making your videos effective regardless of the user’s sound settings will guarantee a broader customer base will be reached. Adding subtitles to the video is a simple way to increase accessibility.

  • 2

    Mention your video when email marketing

  • 3

    Create a strong first impression with videos

    When a potential customer lands on your website, building a connection in seconds is necessary or they could easily move on to the next search result. Since video can communicate a message quickly, including video in a landing page can hook your visitors and increase your conversion rate by 80%.

VIDEO PRODUCTION: MARKETING GAME CHANGER

  • Internet Video Traffic will be over 80% of all consumer internet traffic in 4 yrs. (2017)

  • 85% of the US internet audience watches videos online.

  • Over half of video content is viewed on mobile.

  • 92% of mobile video viewers share videos with others.

  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.

  • 64% of consumers make a purchase after watching branded social videos.

  • Social video generates 1200% more shares than text and images combined.

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