Web Design

Most business owners in this day and time do not need to be told the importance of a website.

Regardless of the industry, websites are vital for accessing your client base. In the past, most people would have looked up a company in a phone book, but a google search has easily replaced the need to flip through pages. Some sort of image/graphic with a phone book chunked in a trashcan or phone book being crossed out maybe.

Is having a website good enough?

Could have a thumbs up/like symbol from social media In a technologically advanced world where your competition is one click away, simply having a basic website will not be enough for the future of your company.

SO... WHAT MAKES A WEBSITE GOOD?

  • 1

    Being Responsive

    Mobile-friendly and responsive design are not always the same thing. Being mobile-friendly could simply mean having a website which opens on a mobile phone.
    A responsive website not only opens but adjusts to suit the mobile device without the user having to click and struggle to see.

  • 2

    Easy Navigation

    A website should not require effort to navigate. If a visitor wants to connect with your company, they should be able to contact you easily. When the visitor is searching for examples of your work, locating your gallery and services should be simple. Be accessible so your customers will not be lost to your competitor.

  • 3

    Useful Content

    Providing helpful and practical information makes a website valuable to your customer base. A blog can communicate tips and tricks which save your visitors time and money. Your testimonials and gallery can be showcased so that your online traffic gains the needed confidence to choose your business. When content is made to serve your customer base, the visitors will benefit from your website.

RESPONSIVE SITES MATTER

Responsive website design is vital for maximizing your website. Having a website which opens on a mobile device is not enough. Your mobile users should not have a less enjoyable experience than your online traffic using a computer.

In 2018, mobile traffic as a share of total global online traffic is 51.2%. 65% of overall online time spent was using a mobile device. Over half of the traffic on a website is mobile and a larger portion of time spent is using a phone. If our customers are not catering to mobile users, they are going to lose more and more business with this number rising every year.

  • 3.8 billion people are mobile internet users worldwide.

  • Smartphone users check their devices 150 times a day.

  • Mobile devices now account for nearly 2 of every 3 minutes spent online.

  • 70% of mobile searches lead to action within one hour.

  • Google boosted the rankings of mobile-friendly websites on search results as of 2014.

  • 45% of small business owners do not have a website, responsive or otherwise.

MOBLE WEBSITES

  • 96% of consumers have encountered sites that weren't designed with mobile in mind. It also found that when it happens, it can be bad for business
  • 48% reported feeling frustrated and annoyed.
  • 75% of users prefer a mobile-friendly site.
  • 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly
  • 48% said that if a site didn't work well on their smartphones, it made them feel like the company didn't care about their business
  • 52% of users said that a bad mobile experience made them less likely to engage with a company
  • 74% of people say they're more likely to return to that site in the future.
  • 67% of mobile users say that when they visit a mobile-friendly site, they're more likely to buy a site's product or service.

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